Skip to main contentSkip to navigationSkip to search


September 2021
UK & Ireland, £100m - £500m

Liberty advises the management team of Avantia on the reinvest by ECI

ECI Partners has reinvested in Avantia, a new investment for its ECI 11 fund delivering a full realisation for ECI 9.  

Avantia is a high-growth virtual insurer, with world-class machine learning technology and a data-led decisioning platform. Its cutting-edge technology gives it the most effective online quotability of any household insurer in the UK, via its brand, HomeProtect. It returns a quote to over 98% of applicants in under one second, with c80 per cent of its new customers in what other insurers would deem to be ‘difficult to insure’ risk categories. 
Since ECI’s investment, the business has invested heavily in its technology platform and predictive capabilities, with EBITDA doubling in the last four years to over £10m, whilst at the same time delivering consistent market leading loss ratio performance.  

The completion is subject to FCA approval.

I’d like to thank Simon and his team for supporting us in the lead-up to the transaction and during the process. Liberty’s market knowledge and collaborative way of working proved invaluable throughout.

Mark Eastham
CEO of Avantia

Congratulations to Mark and the management at Avantia who, having delivered an excellent return, are being supported once again by ECI on the next phase in their growth. The reinvestment is a clear sign of the belief that ECI has in the team and their strategy for the business, and I wish them every continued success in the coming years.

Simon Hill
+44 (0) 7813 601 051