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May 2018
UK & Ireland, £100m - £500m

Liberty advises management of loveholidays on the investment by Livingbridge

The Liberty team provided us with invaluable advice throughout the transaction process and helped us to negotiate excellent management incentives that will allow us to attract and retain the talent we need to continue our growth trajectory.  I would recommend Liberty without hesitation

Alex Francis
CEO of Loveholidays

Liberty Corporate Finance is pleased to announce that it has advised the management team of loveholidays, a specialist in short-haul beach breaks, on the investment by LivingBridge. 

London-based loveholidays was founded in 2012 by Alex Francis and Jonny Marsh and is the fastest growing online travel agency in the UK and the sixth largest ATOL holder with a team of over 140.   loveholidays allows customers to create bespoke holidays through ‘discovery search’ inspiring customers to filter by the attributes that matter to them, rather than requiring them to start with where and when.

Livingbridge’s investment will be used to fuel further growth through customer acquisition and driving repeat booking rates. Alongside this, they will also look to work with the business to support further product innovation as well as category expansion.

UK holiday spending is growing, with outbound travel maintaining a 70% share of total spend, and online dynamic packaged holidays accounting for £3bn of holiday spend in 2017.

loveholidays CEO Alex Francis said: “This investment is great news for our business and we are delighted that Livingbridge is investing in the next stage on our really exciting journey and will enable us to drive the business further forwards. We have seen significant growth since we founded loveholidays in 2012 and will continue to offer our customers the great choice and booking flexibility for short and long haul beach holidays that they have grown to love.”