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Wonderbly

Wonderbly

June 2025
UK & Ireland, Undisclosed

Liberty advises the management team of Wonderbly on their acquisition by Penguin Random House

Liberty Corporate Finance is delighted to announce that they have advised the management team of Wonderbly, one of the UK’s fastest-growing independent publishers and leader in personalised gift books, on their acquisition by Penguin Random House. Terms of the deal were not disclosed.

Founded in 2013, Wonderbly has pioneered a direct-to-consumer publishing model combining proprietary technology with best-in-class creative, marketing, and print-on-demand production capabilities. With a catalogue of over 150 personalised children’s and adult titles, Wonderbly has sold more than 11 million books across 140 countries.

Wonderbly will continue to operate independently within Penguin Random House, maintaining its entrepreneurial culture and brand identity. The companies will collaborate on a range of new initiatives and publishing ventures aimed at accelerating growth, expanding reach, and attracting new audiences.  

We couldn't overstate the value that the Liberty team has added to our sale process. Jun, Pollyanna and Mick have been truly exceptional. Responsive, attentive, diligent, creative - they've been an invaluable partner to the Wonderbly management and we are forever grateful for your care and good advice.

Asi Sharabi
CEO of Wonderbly

Mick McDonagh
It’s been a real pleasure working with Asi, Rebs and the Wonderbly management team. With the backing of Penguin Random House, we are confident they will continue to thrive, and we look forward to watching their story unfold in the years ahead.

Michael McDonagh
Partner
+44 (0) 7715 705 000
[email protected]