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MPM Products

MPM Products

June 2025
UK & Ireland, £501m - £1bn

Liberty advises the management team of MPM Products on its acquisition by Partners Group

Liberty Corporate Finance is delighted to announce they have advised the management team of MPM Products (“MPM”) – a global pet food business focused on premium cat food – on its acquisition by Partners Group, one of the largest firms in the global private markets industry, from 3i.

Headquartered in the UK, MPM operates market leading premium wet cat food brands, including Applaws, Reveal, and Encore. MPM's products are characterised by their focus on the use of real meat and fish that is "visibly different" to mass market offerings, natural clean label ingredients, and an innovative range. MPM sells its products in over 50 countries, with a strong position in markets across North America and Europe. The Company maintains sales channels across e-commerce and retail stores.

Partners Group will work with MPM's experienced management team to accelerate the Company's future growth. Key value creation initiatives will focus on further expanding sales in MPM's largest markets, building operations in new markets, and reinforcing supply chain resilience.

Julian Bambridge, CEO of MPM Products commented "Dan and the team have done a fantastic job again, we knew they would. Management have a day job and don’t work through these events very often but having Liberty by our side every step (and many very early hours) was critical in getting the deal done. It is also a good feeling to know there is skilled /calm / knowledgeable team that you can turn to. The best compliment I can give us that we view Dan and his team as part of MPM. We have and will continue to have a very productive and successful relationship with Liberty Corporate Finance".

Dan and the team have done a fantastic job again, we knew they would. Management have a day job and don’t work through these events very often but having Liberty by our side every step (and many very early hours) was critical in getting the deal done.

Julian Bambridge
CEO of MPM

It’s been an absolute pleasure working once again with Julian, James, and the entire MPM management team, having previously worked together in 2020. As they begin this exciting new chapter, we’re delighted to have been part of the journey and look forward to seeing their continued growth and global success.

Dan Martinez
Partner
+44 (0) 7398 212 298
[email protected]