FIRST Agency
Liberty advises the management team of FIRST Agency on it’s acquisition by Encore
Liberty Corporate Finance is delighted to announce that it has advised the management team of FIRST Agency, a global leader in event marketing and brand experiences, on its acquisition by Encore, a global leader in event production and technology.
When we started the sale process we wanted to work with a team that could help guide us as we considered a wide variety of options for the business. The Liberty team, led by Dan, Matt and Luc, had the experience of dealing with all types of buyers and investors, and their counsel was invaluable as we moved through the final stages to a successful conclusion.
Barry Richards
Group President of FIRST
With nearly 15 years of expertise in outsourced delivery models and a 30-year legacy in the industry, FIRST has a proven track record of managing dedicated teams that elevate B2B event programs worldwide. With offices in New York, London and Singapore, FIRST combines global reach with local expertise to deliver innovative, scalable solutions for corporate campuses and project-based event planning and production, supporting more than 15,000 events annually.
It was great to work alongside Maureen and Barry to support them through the process and achieve such a strong outcome. We look forward to watching the business thrive within the wider Encore group and go from strength to strength.
Matt Upton
Partner
+44 (0) 7880 788 607
[email protected]