März 2021
UK & Ireland, < £100m

Liberty advises the management team of Setfords Law on the investment by Phoenix Equity Partners

Phoenix Equity Partners ("Phoenix") has announced an investment in Setfords Law Limited (“Setfords” or the “Company”), a leading tech-enabled legal services provider. Phoenix has investing alongside founders Chris Setford and Guy Setford to support the continued growth of the Company. Current minority shareholder, the Business Growth Fund (“BGF”), has sold its stake as part of the transaction.

Setfords, an award-winning top 200 law firm, is disrupting the legal services sector with its consultancy network model, which brings together independent lawyers under a unified brand and helps them to work more efficiently. The Company provides services ranging from secretarial and administrative support, to accounting and compliance functions, facilitated by technology. Its lawyers are able to work remotely, and with greater flexibility, offering a modern alternative to the traditional law firm model while providing excellent service for clients.

The company was founded by Chris Setford and Guy Setford in 2006 and has since expanded rapidly, delivering 50% compound annual revenue growth over the past 11 years. Today the company has more than 300 lawyers on its platform, with new lawyers joining the platform at an ever-increasing rate.

Phoenix will support further investment in the Setfords platform and lead generation capabilities, its technology and the services it offers its lawyers and their clients, drawing on its extensive experience of partnering with tech-enabled platform businesses.

Working with Liberty Corporate Finance was a pleasure from start to finish. Michael’s advice on our equity incentive plans and vast experience in the sector was invaluable throughout our investment process. Thank you to the whole team at Liberty for your support and guidance.

Guy Setford
C0-CEO Setfords Law

Chris and Guy Setford have succeeded in developing a growing platform for the legal services sector which has proved to be completely in step with wider market trends and seen growth accelerate in response to the Covid-19 pandemic. We look forward to seeing the management team lead the business in the next phase of its development with the support of Phoenix Equity Partners.

Michael McDonagh