November 2020
UK & Ireland, £100m - £500m

Liberty advises the management team of MPM on it’s investment from 3i Group

Liberty Corporate Finance (“Liberty”) advised the management team of MPM on the £125m investment by 3i Group plc (“3i Group”), alongside management, for a majority stake in MPM, an international leader in branded, premium, natural pet food.  The transaction provided an exit for eci Partners who have supported the management team since investing in March 2016

Headquartered in Manchester, UK, MPM was founded in 2002 and owns leading brands such as Applaws, Encore and Reveal. The company differentiates itself through its high quality, human-grade products, its natural, clean-label ingredients and its “cat first” proposition. MPM’s loyal customer base places great importance on its sustainable sourcing and recyclable packaging. It has an established presence in the UK, EMEA and APAC with a fast growing business in North America. International sales account for more than 60% of revenues. MPM has developed strong relationships with key retailers across pet specialist, grocery and online channels.

Liberty advised Julian Bambridge (CEO), James Bracewell (COO) and the rest of the management team on all aspects of their investment in the 3i backed Newco vehicle and their management incentive plan for the next phase of growth.

Liberty advised the MPM Management Team across the process adding real value at every stage, whilst working seamlessly alongside our legal and tax advisors and the wider deal team. Their advice was always clear and balanced, displaying a deep understanding of the market position. Furthermore both Mick and Dan were great fun to work with despite a number of late nights as the deal reached its conclusion!

Julian Bambridge

It has been a real pleasure working with Julian and James over recent months. The strength of the global sales and distribution channels built by them over the past 5 years allowed the business to thrive despite the obvious challenges posed by the ongoing Covid-19 pandemic. We wish them continued global expansion with the backing of 3i Group.

Michael McDonagh
+44 (0) 7715 705 000