Huel
Liberty advises the Huel team on its acquisition by Danone
Liberty Corporate Finance is delighted to announce that it has advised the Huel team, one of the leading providers of nutritionally complete meal solutions, on its acquisition by Danone.
We’re very appreciative of the support and guidance provided by Dan, Tim, Brock and the wider Liberty team throughout this process. Their advice and hands-on approach were instrumental in helping management navigate the transaction and coordinate effectively with all parties involved. As Huel enters this next phase with Danone, we’re excited about the opportunities ahead and grateful for Liberty’s role in helping us reach this point.
James McMaster
CEO of Huel
Liberty Corporate Finance is delighted to announce that it has advised the Huel team, one of the leading providers of nutritionally complete meal solutions, on its acquisition by Danone.
Founded in 2015 in the UK, Huel was established to provide convenient, nutritionally balanced, and sustainable food products. Over the past decade, the company has experienced strong growth, broadening its range from powdered meals into ready-to-drink products, snacks, and supplements, while building a loyal and expanding customer base.
Today, Huel has an established presence in a number of key international markets, underpinned by a strong direct-to-consumer model and an increasing retail footprint. The business combines a science-led approach to nutrition with a commitment to sustainability and accessibility, positioning it at the forefront of the functional nutrition category.
As part of Danone, Huel is expected to benefit from enhanced scale, capabilities, and global distribution, enabling further acceleration into new markets, alongside deeper penetration in existing regions. Huel’s focus on convenient, nutritionally complete, and sustainable food solutions closely aligns with Danone’s mission to bring health through food to as many people as possible.
It has been a privilege to work alongside James and the Huel leadership team as the business enters this important next chapter of its growth story. With Danone’s support, the company is well positioned to build on its momentum, and we look forward to following its continued growth and success in the years ahead.
Dan Martinez
Partner
+44 (0) 7398 212 298
[email protected]