Skip to main contentSkip to navigationSkip to search


November 2022
UK, > £500m

Liberty advises the management team of Ambassador Theatre Group

Providence Equity Partners (“Providence”) has continued its investment in Ambassador Theatre Group (“ATG”), one of the world’s largest live theatre groups with iconic venues across the UK, the US and Germany.

 Following a successful period of ownership, Providence is recommitting to the ATG business with the continued support of Silverlake Partners and new investor, ICG.

ATG is a world leader in live entertainment, covering historic theatres, studio theatres, cinemas, conference spaces, and modern live music arenas. ATG owns and operates 50 of the world’s most iconic venues. It partners with top producers and promoters to stage over 12,000 live performances per year. It also owns a leading ticketing platform in the UK, selling more than 11 million tickets each year. attracts more than 40 million unique visitors annually.

Liberty advised the management team of ATG, led by Mark Cornell, CEO, on all aspects of the new incentive equity arrangements for the group.

Liberty provided us with a first-class service; sound advice based on credible and up-to-date market experience. We shall use Liberty again in any following scenarios.

Mark Cornell

Mick McDonagh
It was a pleasure working with Mark and his team alongside Providence to put in place updated incentive arrangements to recognise the outstanding job that has been done to date and the exciting future growth plans for the business.

Michael McDonagh
+44 (0) 7715 705 000