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July 2021
UK, < $100m

Liberty advises the management team of Captify Technologies on the investment by SFW Capital Partners

Liberty are pleased to  today announced that it has advised the management team of Captify, a "privacy-first" search technology leader,  on the majority investment by SFW Capital Partners. 

Captify's Cookieless Search Intelligence builds dynamic audiences and delivers real-time consumer insights from 40 billion-plus monthly search events that global brands and advertising agencies use to power their programmatic media and marketing strategies. Existing investors, including management, will be reinvesting a portion of their proceeds into the company. Terms of the private transaction were not disclosed.

 Founded in 2011 and headquartered in London, Captify is the only privacy-centric, first-party, search data ecosystem. Without reliance on third-party cookies, Captify is the largest independent processor of search data outside of Google. It was built on the foundation of the "open web" through direct integrations with the world's leading publishers and e-commerce providers. Captify's Search Intelligence Platform leverages a proprietary semantic engine that collects and connects search data and contextual signals over time and has been honed over the past decade, offering insights that are higher in intent and more granular than other platforms.

Far ahead of industry changes, the latest evolution of Captify's platform includes a unique cookieless, search-powered offering that allows advertisers to seamlessly transition to a consumer privacy-focused, cookieless future. Captify's unique search intent-based platform has made it a trusted partner for all six major media agency holding groups and an integral component of the digital marketing strategies of more than 800 leading brands, including Fortune 500 companies such as Disney, Unilever, eBay, Mercedes-Benz, Microsoft, Nestle, GSK, Uber, Mars, P&G, Sony and Toyota.

It has been a real pleasure to work with Dom, Adam and the rest of the management team at Captify. This represents a great opportunity for the team to continue their growth in the US market with SFW.

Dan Martinez
+44 (0) 7398 212 298